Case Study: Philips
Philips, a market leader in body, hair, and oral care products, knew that building lasting relationships with students was a challenging and demanding task, yet one that was simply essential today. Combining loyalty with trust in this age group set the bar exceptionally high.
PARTNER
Philips
AUDIENCE
Students from Poland
GOAL
Conversions
SOLUTION
Student Discount
How does Uniperks help a brand?
Generation Z, as early adopters, is of strategic importance to the brand because they are eager to implement new technologies and are open to new products and solutions.
Challenge
Generation Z is looking for brands that not only offer high-quality products but also share their values—from a commitment to ecology and a healthy lifestyle to active support for student initiatives. That's why Phillips went beyond the established paradigm and created a strategy that resonates with the real needs and aspirations of young people.
Solution
"Our goal was not only to increase our young consumer base, but above all, to position ourselves as a truly student-friendly brand. The loyalty of this group is crucial due to its high LTV, as well as its ability to quickly adapt to new technologies," Anna Konopka, CRM Manager, Philips Polska.
In collaboration with the Uniperks platform, a campaign was designed that combined online activities with live experiences, supplementing them with product education.
- A dedicated shopping platform for students – A special platform, integrated with the Philips CRM system, was created to offer exclusive products exclusively to verified students. It's worth noting that the Philips brand offering presented in the Uniperks project is variable and adapts to the needs of Generation Z, taking into account seasonality, which is characteristic of this customer segment.
- Brand profile at Uniperks – enriched with short video tutorials presenting product functionalities.
- Universities as a showroom – Demo zones were organized at 11 universities in Poland, where students could test devices (e.g. OneBlade Intimate).
- Student Music Festivals – 6 outdoor events with “Try & Win” activations, where participants won Phillips products after completing simple challenges.
- Limited time offers – e.g. 72-hour flash sale on premium products.
This approach allowed the Philips brand not only to reach Generation Z in their everyday environment, but also to translate the live experience into measurable sales results.
Results
- >800 000 views of the Philips offer in Uniperks channels
- >20 000 visits to the brand profile
- >4,000 activations offers
- >4,000 direct interactions during offline events (product tests, competitions)
Additionally:
- The GenZ generation has become very comfortable in the My Philips loyalty program database.
- The brand has seen a significant increase in sales of its products among this demanding target group.
"Our collaboration with the Uniperks platform has proven extremely fruitful. Thanks to this initiative, we managed to reach Generation Z and effectively expand our customer base in this key age group. The campaign resulted in a significant increase in sales of Philips products, including premium ones, confirming its effectiveness. This proves that a strategic approach to young consumers is a key path to brand development. We have utilized all channels to reach Generation Z, which Uniperks has enabled and opened up for us, and we are ready to take on new challenges together."
Anna Konopka
CRM Manager
Philips Polska
>4 000
OFFER ACTIVATIONS
Ready to take action?
Students are one of the most valuable consumer groups, spending PLN 60 billion annually, PLN 12 billion of which is online. Furthermore, upon graduation, their salaries will be 50% higher than the national average. By investing in student relationships today, you're building a loyal customer base for the future.
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