Case Study: Max Premium Burgers
MAX is Sweden's oldest burger restaurant chain, founded in 1968. Today it has over 200 restaurants in Sweden, Norway, Denmark and Poland. In our country it already operates 26 restaurants, including in Warsaw, Wrocław, Kraków, Gdańsk and Poznań.
PARTNER
Max Premium Burgers
AUDIENCE
Students from Poland
GOAL
Conversions
SOLUTION
Student Discount
How does Uniperks help a brand?
The brand stands out for its approach to sustainable development – it was the first in the world to introduce carbon footprint markings in the menu and is also actively developing its plant-based offer, and in Poland, alternatives to red meat already constitute over 40% of sales.
Challenge
MAX Premium Burgers – a Swedish chain of quick service restaurants (QSRs) present in Poland since 2017 – has set itself a goal: to increase recognition and loyalty among students in university towns. This group has high purchasing potential, frequents dining establishments, and has a significant impact on their surroundings.
Solution
MAX decided to partner with Uniperks, a platform offering discounts for verified students that combines digital activities with offline activations. The goal was to create a campaign that would not only increase brand visibility but also have a real impact on sales and build relationships with young consumers.
- Premium offer "Only for students" – available after verification on the Uniperks platform.
- Dedicated brand profile – with a clear message about MAX’s quality, freshness and environmental responsibility.
- Offline activations – distribution of discount cards at 14 universities, encouraging visits to the premises.
- Targeted digital campaign – targeted at a verified database of students near the MAX restaurant, optimized for coupon activation.
Results
- 1 500 000+ views of the MAX offer in Uniperks channels
- 40 000+ visits to the brand profile
- 20 000+ offer activation
- 1.5 million+ reach of posts promoting the offer on Uniperks social media
"Uniperks allowed us to reach students in an authentic and measurable way. By combining online and offline activities, we were able to not only increase brand visibility but also have a real impact on sales. This is a valuable experience for us, demonstrating that precisely reaching the right group can yield tangible results."
Ewelina Głocka, Communication Lead, MAX Premium Burgers
>1 500 000
OFFER VIEWS
Ready to take action?
Students are one of the most valuable consumer groups, spending PLN 60 billion annually, PLN 12 billion of which is online. Furthermore, upon graduation, their salaries will be 50% higher than the national average. By investing in student relationships today, you're building a loyal customer base for the future.
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