Case Study: House (LPP)
House is a brand for young people who express who they are and what they feel through their style. Combining the latest trends with casual ease, the brand has been inspiring courage, playful style, and creating their own stories for over 20 years.
PARTNER
House (LPP)
AUDIENCE
Students from Poland
GOAL
Conversions
SOLUTION
Student Discount
How does Uniperks help a brand?
The natural direction for the brand's development was to reach even deeper into students – a group that perfectly aligns with its DNA. These are open-minded, creative individuals who express themselves through fashion, yet are also demanding – seeking brands that understand their lifestyles and speak their language.
House needed a partner who would enable them to engage with students’ everyday lives in a way that was authentic, engaging, and aligned with their brand values.
Uniperks is the largest student platform in Poland, present wherever student life happens: in university hallways, in dorms, at student festivals, and on the online channels they actually follow. This allowed House to enter students' lives as a real-world experience.
Challenge
The natural direction for the brand's development was to reach even deeper into students – a group that perfectly aligns with its DNA. These are open-minded, creative individuals who express themselves through fashion, yet are also demanding – seeking brands that understand their lifestyles and speak their language.
House needed a partner who would enable them to engage with students’ everyday lives in a way that was authentic, engaging, and aligned with their brand values.
Uniperks is the largest student platform in Poland, present wherever student life happens: in university hallways, in dorms, at student festivals, and on the online channels they actually follow. This allowed House to enter students' lives as a real-world experience.
Solution
"House is more than just a fashion brand—it's style, energy, and a way of looking at the world. That's why we wanted to be close to students where their lives are happening and give them an experience they'll remember." – Weronika, Marketing Leader, House.
In cooperation with Uniperks, a campaign was created combining the power of offline activity with online student offers:
- Brand profile at Uniperks – a dedicated space with offers for students and styling guides.
- Eventy House x Uniperks – 14 universities across Poland became fashion hotspots. Students could see, touch, and test products, as well as win House merch in creative competitions.
- Juwenalia – 6 outdoor events with "House Challenge" activations, in which participants received gifts and vouchers after completing simple, fun challenges.
- Channel integration – offline activities supported by communication in the Uniperks ecosystem and brand channels, ensuring consistent storytelling and reach within the target group.
This combination allowed the brand to enter the everyday world of students in a natural way, inspiring, entertaining and building an emotional connection.
Results
- 1,000,000+ views of the House offer in Uniperks channels
- 30 000+ odwiedzin profilu marki
- 8,000+ offer activations
- 10,000+ direct interactions during offline events
- Presence at student festivals involving over 100,000 students
Thanks to the synergy of online and offline activities, House has built a real relationship with Generation Z, strengthening its position as a brand that understands young people and gives them the opportunity to express themselves every day.
"Students aren't just our clients—they're our partners in creating style. Collaborating with Uniperks allowed us to truly and engagingly enter their world. It was fashion that resonated with their everyday lives—from campus, through student festivals, to their phone feeds."
Weronika Bazarnik
Marketing Leader, House
>1 000 000
wyświetleń oferty
Ready to take action?
Students are one of the most valuable consumer groups, spending PLN 60 billion annually, PLN 12 billion of which is online. Furthermore, upon graduation, their salaries will be 50% higher than the national average. By investing in student relationships today, you're building a loyal customer base for the future.
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