Case Study: TaniaKsiazka.pl
Learn how one of Poland's largest online bookstores increased sales among students through exclusive discounts and a verified academic community on the Uniperks platform.
PARTNER
TaniaKsiazka.pl
AUDIENCE
Students from Poland
GOAL
Conversions
SOLUTION
Student Discount
How does Uniperks help a brand?
TaniaKsiazka.pl is one of the largest online bookstores in Poland, offering over 400,000 products – from books and board games to educational toys. The company aimed to reach the student segment with dedicated promotional offers and build long-term relationships with this strategic group of high-potential customers.
Challenge
TaniaKsiazka.pl, a leading online bookstore in Poland, faced the challenge of effectively reaching a younger consumer group – Generation Z, who are already shaping purchasing trends today and will become a key market segment in the future. As their existing customer base matured, there arose a need to increase customer lifetime value (LTV) and grow direct-to-consumer (DTC) sales by building an authentic relationship with this new generation of consumers.
Solution
“We wanted to build a stronger connection with the younger generation, who are already shaping purchasing trends today and will soon be key players in the market,” says Łukasz Kierus, CEO of TaniaKsiazka.pl.
In response to these needs, the brand decided to collaborate with Uniperks – a platform that connects students with leading brands and provides advanced tools for engagement. A key part of the implementation was integrating an iframe that allowed verification of student status directly on the partner’s website, enabling precise targeting of dedicated offers and gaining insights into student customer behavior. At the same time, an engaging brand profile was created on the Uniperks platform, allowing students to explore TaniaKsiazka.pl’s offerings and the values that have guided the company for years.
As part of the communication campaign, the availability of a personalized offer was promoted through the platform’s channels targeting the academic community. This was complemented by intensive offline activities – an outdoor campaign was organized at the most frequented metro stations, accompanied by 11 campus events at universities and activation zones at 6 student festivals (juwenalia) in Poland’s largest cities. These events served as touchpoints with students, enabling direct interaction with the brand and providing an engaging way to experience its identity.
Results
- Over 100,000 engaged students (juwenalia + events + outdoor)
- 693,420 impressions
- 9,788 profile visits
- 2,863 conversions
“Uniperks gave us not only reach but also the trust of students – which translated into tangible sales results. They are a partner you can rely on for growth among the younger generation. We definitely plan to continue and expand this collaboration in the future.”
Łukasz Kierus, Founder and CEO of TaniaKsiazka.pl
+105%
Increase in conversions
Ready to take action?
Students are one of the most valuable consumer groups, spending PLN 60 billion annually, PLN 12 billion of which is online. Furthermore, upon graduation, their salaries will be 50% higher than the national average. By investing in student relationships today, you're building a loyal customer base for the future.
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